Rideshare. Float. Engage
Rideshare. Float. Engage
Bridging Transportation Gap Through Community
Bridging Transportation Gap Through Community
ROLE
Solo Product Designer
UX Research
Brand Designer
Solo Product Designer
UX Research
Brand Designer
TIMELINE
Sep 2024 - Dec 2024
Sep 2024 - Dec 2024
TOOLS
Figma
Adobe Illustrator, Pts, InDesign
Adobe After Effects
Figma
Adobe Illustrator, Pts, InDesign, After Effects
RECOGNITION
Silver Toledo ADDY Award
Silver Toledo ADDY Award
THE PROBLEM
Limited public transit and the absence of personal vehicles
Limited public transit and the absence of personal vehicles
Sidelines students from essential career opportunities and social connections. Transportation becomes an invisible barrier that prevents them from moving beyond survival to a true sense of belonging on campus.
I surveyed over 70 students across 7 universities before and during the making of BUOY.
Sidelines students from essential career opportunities and social connections. Transportation becomes an invisible barrier that prevents them from moving beyond survival to a true sense of belonging on campus.
I surveyed over 70 students across 7 universities before and during the making of BUOY.
88.9%
88.9%
of the surveyed students live off-campus
of the surveyed students live off-campus
50%
50%
cited transportation as a barrier to campus involvement
cited transportation as a barrier to campus involvement
83.3%
83.3%
prioritize career fairs, events that shape their futures
prioritize career fairs, events that shape their futures
THE CONCEPT
The name BUOY is a metaphor for the resilience of students navigating life, steady and visible amidst shifting waters. This metaphor extends into every layer of the product.
The name BUOY is a metaphor for the resilience of students navigating life, steady and visible amidst shifting waters. This metaphor extends into every layer of the product.
THE DESIGN
Every feature in BUOY is anchored to campus events, because the destination matters as much as the ride.
Every feature in BUOY is anchored to campus events, because the destination matters as much as the ride.
Role selection
Choosing between: Floatie, who needs rides and Wave, who offers rides
Homescreen for engagement
Floaties land on a personalized home showing upcoming rideshares to join. Every card is an opportunity, a concert, a career fair, a celebration.
Find rides for events
Select an event, choose trip type and pickup. BUOY matches users with a fellow driver heading to the same event.
Every ride counts
Gamifies engagement through points, achievement badges, and redeemable coupons
Role selection
Choosing between: Floatie, who needs rides and Wave, who offers rides
Homescreen for engagement
Floaties land on a personalized home showing upcoming rideshares to join. Every card is an opportunity, a concert, a career fair, a celebration.
Find a ride to events
Select an event, choose trip type and pickup. BUOY matches users with a fellow driver heading to the same event.
Every ride counts
Gamifies engagement through points, achievement badges, and redeemable coupons
Role selection
Choosing between: Floatie, who needs rides and Wave, who offers rides
Homescreen for engagement
Floaties land on a personalized home showing upcoming rideshares to join. Every card is an opportunity, a concert, a career fair, a celebration.
Find rides for next events
Select an event, choose the trip type and pickup. BUOY matches users with a fellow driver heading to the same event.
Every rides count
Gamifies engagement through points, achievement badges, and redeemable coupons.
THE EXHIBITION
BUOY came to life as an interactive exhibition. Visitors picked a color-coded buoy matching their perceived level of impact, wrote their story, placed it in a clear capsule, and dropped it into a miniature ocean, creating a physical sea of shared experiences.
BUOY came to life as an interactive exhibition. Visitors picked a color-coded buoy matching their perceived level of impact, wrote their story, placed it in a clear capsule, and dropped it into a miniature ocean, creating a physical sea of shared experiences.
CONCEPT VIDEO
Creative directed by me :)
Creative directed by me :)
RECOGNIZTION
Won Silver at Toledo ADDY Awards 2025
Won Silver at Toledo ADDY Awards 2025
